Cookie and browser storage policy
Effective date: 23 April 2026
This policy explains every cookie and browser-storage item set across simplinuity.com. It is a companion to the main Privacy Notice.
At a glance
Our marketing site sets no cookies at all until you explicitly accept them via the cookie banner. If you accept, we load two marketing pixels — one from LinkedIn and one from Meta (Facebook and Instagram) — so we can measure how visitors reach us through our ads. If you reject (or ignore the banner), nothing is loaded and no cookies are set.
Separately, we run Plausible for cookieless site analytics. It loads for every visitor without a banner because it sets no cookies and does not identify individuals — the analysis is intentionally limited to aggregate traffic patterns. See "Cookieless analytics" below.
Our client portal uses two small items of strictly-necessary local storage purely to keep you signed in; those are not cookies and do not require consent.
How consent works on this site
On your first visit we show a small banner asking whether you want to accept marketing cookies. Two equally-weighted buttons:
- Accept: we load the marketing pixels listed below, and they set their own cookies.
- Reject: nothing is loaded, no pixel request is ever made, no cookies are set.
Your decision is stored in your browser under the key simplinuity_cookie_consent as a small local-storage record so you are not re-asked on every page view. The record itself is a strictly-necessary item that records your choice — it does not require your consent, because you are asking us to remember your choice. You can withdraw or change your choice at any time using the button in the "Managing your preferences" section below.
Strictly-necessary cookies set by this site
None as cookies. The only strictly-necessary storage on this site is a single local-storage record of your cookie decision, described above. It is not a cookie and does not leave your browser.
Marketing cookies (require your consent)
If and only if you click Accept on the cookie banner, we load the two marketing pixels below. Each drops its own third-party cookies for the purposes of measuring ad performance and letting us retarget visitors who did not convert. The details that follow are the documented behaviour of each provider; check each provider's own cookie notice for the full authoritative list.
LinkedIn Insight Tag
Loaded from snap.licdn.com. Partner ID 9053530. Controlled by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
| Name | Provider | Purpose | Category | Lifetime |
|---|---|---|---|---|
bcookie | linkedin.com | Browser identifier used by LinkedIn to associate actions with a visitor. | Marketing | 2 years |
lidc | linkedin.com | Load balancer and session routing for LinkedIn's infrastructure. | Marketing | 1 day |
UserMatchHistory | linkedin.com | Syncs the LinkedIn visitor identifier for ad measurement. | Marketing | 30 days |
AnalyticsSyncHistory | linkedin.com | Records sync time for the visitor's profile. | Marketing | 30 days |
li_gc, li_mc | linkedin.com | Stores consent for non-essential cookies within LinkedIn's own domain. | Marketing | 2 years |
Further details: LinkedIn Cookie Policy.
Meta Pixel
Loaded from connect.facebook.net. Pixel ID 1506146337761476. Controlled by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
| Name | Provider | Purpose | Category | Lifetime |
|---|---|---|---|---|
_fbp | simplinuity.com (first-party, set by Meta Pixel script) | Unique browser identifier used by Meta to attribute ad-driven visits and build audiences for Facebook and Instagram advertising. | Marketing | 90 days |
_fbc | simplinuity.com (first-party, set by Meta Pixel script when the visitor arrives via a Meta ad click) | Records the click identifier from a Meta ad so the conversion can be matched back to the ad. | Marketing | 90 days |
fr | facebook.com | Encrypted Facebook identifier used for ad delivery and measurement across the Meta ecosystem. | Marketing | 90 days |
Further details: Meta Cookies Policy.
Cookieless analytics (Plausible)
We use Plausible Analytics (Plausible Insights OÜ, Estonia) to see aggregate visitor traffic on simplinuity.com. Plausible is intentionally designed not to set cookies and not to identify individuals, which is why we can load it for everyone without asking for consent under UK GDPR + PECR.
| Where | What | Purpose | Category | Lifetime |
|---|---|---|---|---|
| Your browser | Nothing — no cookies, no localStorage, no sessionStorage, no device fingerprint. | N/A | N/A | N/A |
| Plausible's servers | Page URL, referrer, user-agent, screen size, country (from IP, IP itself not stored), and a hashed per-visitor identifier (rotated daily). | Aggregate traffic statistics — visits per page, top referrers, etc. | Analytics (cookieless) | Daily hash rotates and is discarded at the end of each day. Raw events are retained for up to 24 months for aggregate reporting. |
Further details: Plausible Data Policy.
Local storage items set by the client portal
The client portal at simplinuity.com/portal uses two items of browser local storage to keep your session alive as you move between pages. Local storage is not a cookie — nothing is sent with each request, and the value never leaves your device except when you explicitly use the tool.
| Name | App | Storage type | Purpose | Category | Lifetime |
|---|---|---|---|---|---|
simplinuity_client | Client portal | localStorage | Holds your signed-in identity (business name, email, which tools you have access to) so the portal remembers you between pages. | Strictly necessary | Until you sign out or clear your browser storage |
ginger_api_token | Client portal | localStorage | Holds the access token that lets the portal talk to the tools assigned to your business. | Strictly necessary | Until you sign out or clear your browser storage |
Neither item is used for analytics, advertising, or profiling. We have not pre-ticked any "accept" box because neither item needs your consent: under the Privacy and Electronic Communications Regulations (PECR) Regulation 6(4), strictly-necessary storage does not require consent.
Cookies inside client tools
Some of the tools we build and operate on behalf of client businesses (for example, the Ginger Natural Health therapist portal) set their own browser storage — typically session tokens and short-lived API tokens. These are strictly necessary for those tools to function. Because the client business is the controller for those tools, their own privacy and cookie notice is the primary source of truth. We are happy to forward questions on.
Additional strictly-necessary storage items are set by specific tools when accessed on this domain (for example, session tokens, PIN sessions, and device pairing tokens). Details are documented in the relevant client's own privacy notice.
Managing your preferences
You can withdraw or change your cookie choice at any time. Use the button below to reset your consent — the banner will reappear on the next page and any already-loaded marketing pixels will be cleared from the page by a reload.
You can also manage cookies directly in your browser:
- Clear site data for simplinuity.com. In Chrome: Settings → Privacy and security → Site settings → View permissions and data stored across sites. In Safari: Settings → Safari → Advanced → Website Data. In Firefox: Settings → Privacy & Security → Cookies and Site Data → Clear Data.
- Block third-party cookies globally. Most browsers have a setting under Privacy / Tracking Prevention that prevents third-party cookies from being set at all.
- Sign out of the portal — this clears both portal storage items above.
- You can also set your browser to block all site data, but the portal will stop working — we consider those two items strictly necessary.
Changes to this policy
If we add a new cookie category (for example, site analytics) or change which providers we use, we will update this policy and bump the consent-record version so the banner reappears and you are asked to decide afresh. The effective date at the top of this page always reflects the latest change.