AI Product Video Studio
Simplinuity built Cosy Casa, a UK home and living store, a studio that turns a single product photo into a short, styled lifestyle video, ready for their feed. No photoshoot, no studio, no crew. The photo they already had on the shelf becomes a scene that moves, in minutes, for a fraction of what a shoot would cost.
Cosy Casa
Cosy Casa is a UK home and living store with a large online catalogue: furniture, garden pieces, lighting, and more. Like most online stores, every product sells off a single still photo. The photos are good. They are also completely static, and a still can only do so much when the thing beside it in the feed is moving.
Video is what stops the scroll, but filming the catalogue was never realistic. One product done properly is a stylist, a set, and the best part of a day, and Cosy Casa's catalogue runs to hundreds of lines. So most of the store had never been on video at all. Not for lack of wanting it, but because the maths never worked.
From a single photo,
a scene that moves.
On the left, the exact photo from the Cosy Casa store.
On the right, the video the studio made from it.
You pick the product and the look. It does the rest.
A video like the ones above would normally mean a shoot, repeated for every single product. At Cosy Casa's scale that was never going to happen. So instead of filming the catalogue, the studio rebuilds it: it takes the product photo and does everything the shoot would have done, the set, the styling, the light, the camera move, on its own.
Cosy Casa's products are pulled straight from their store and sit ready in the studio, photos, names, and prices already in place. There is nothing to upload, tag, or describe. You pick the product you want a video of, and it is already waiting.
The styles are built in: rooms like a Scandinavian loft or a sun-drenched patio, lit for golden hour. You tap the ones you want, and for each product the studio works out the room it sits in, the props around it, and the way it's lit. That is the job an art director would do, handled in seconds, with no brief to write and no prompt to engineer.
The usual problem with AI video is that the model reinvents your product: the shape drifts, the colour is never quite right, a logo turns to mush. Ours doesn't. We drop the real product into the scene first, as a still, then animate from that exact frame. What you photographed is what sells on screen.
Every clip comes out vertical and the right length, sized for Reels and TikTok. A caption is written for it when you post, and scheduling a finished clip straight to those accounts is part of the build, so the whole job, from a product photo to a post, lives in one place.
A shelf of photos became a feed of videos.
The studio has already turned Cosy Casa's products into styled videos, each one built from a single catalogue photo in a few minutes. Filming them the old way was never going to happen, which is exactly why most of the store had never been on video at all.
Because each clip costs a fraction of a shoot, the maths finally works at catalogue scale. Any product in the store can have a video by the same afternoon, not just the hero lines, and the whole quiet back half of the catalogue stops being invisible. The kind of content that was out of reach for a store this size is now something Cosy Casa can make whenever they want, as often as they want.
The clips are made with Google's Veo, which marks AI video with an industry-standard provenance signal and a SynthID watermark, so a clip can be recognised as AI without a label burned across the picture. We only ever ran it on Cosy Casa's own product imagery, with their say-so.
From here, it is range and rhythm.
Every product in the store can already be turned into a video, so the next step is not reach, it is variety and pace: more looks to choose from, seasonal sets that match whatever Cosy Casa is pushing that month, and the studio becoming a routine part of how they post rather than a one-off. The catalogue is the easy part. Keeping a steady feed of fresh, on-brand video coming out of it is the prize.
We build the tools that vendors don't.
For businesses whose daily operations span three, five, ten different software tools, Simplinuity delivers the bespoke integrations and interfaces that turn fragmented systems into unified operations.
Whatever the industry, if the day-to-day runs across several disconnected tools, the gaps between them are where we come in.
Simplinuity is operated by GMS Suite Ltd, a UK-incorporated company. We only name a client, or show their work, with their say-so. Most of what we build stays confidential by default.
If you sell products, this is the kind of thing we build.
Start with your store: we would load your catalogue, build a handful of looks, and show you your own products moving, before you have paid for anything.
Product video is one thing we build. Most of what Simplinuity does is quieter and just as useful: connecting the tools your business already runs on, automating the manual steps between them, and building the custom interfaces that turn a stack of separate apps into one place you can work from. Where AI genuinely earns its place, like the studio above, we use it. Where a plain, reliable automation does the job better, we build that instead.
A short, free call is the way in. You show us where the time goes, we tell you what is worth building. No commitment to build.